MaxMara, established in 1951, is one of the largest manufacturers of women's ready-to-wear in Italy. MaxMara dedicates its work on providing its customer with precision tailoring, wearability and value for money product as part of collections based on the common foundations of quality, style and respect for the individual. Offering both elegant daywear and sophisticated evening attire, MaxMara appeals to the more discerning woman who has established her own identity and is unlikely to be influenced by passing fashions.